Getting your hashtag strategy right gives you the power to get your content in front of your ideal audience. Why? Because using the correct hashtags will allow you to reach people who have followed those hashtags or might be searching for those hashtags.
Have a think: What #hashtag would your ideal client, or follower, be using? Get to the detail.
You also need a bit of strategy, for example: Using Hashtags with a huge number of posts associated to it won’t take you anywhere, unless you have 10k plus followers already. The sweet spot is under 250k if you are just starting.
Choose community based hashtags that reflects the interests and values of your target market instead of the services you offer. As you just read a couple of paragraphs above, think about what your target market would be looking for, not what you are offering.
Once you have an idea of the hashtags you want to use, go have a look at them and who is using them. If all posts are from your competitors, is not really a good hashtag to use, but if it’s a mix, or even better, just your ideal customer, than you won the hashtag lottery.
Each Instagram posts allows 30 hashtags. Where should hashtags go? The truth is that it doesn’t matter if you put them in your post or in a comment.
In the end of the day, you need to experiment. Create a few combinations and see which ones are bringing you results.
So in a nutshell:
- Research your hashtags, how many posts they have associated, what hashtags make sense to your target market
- Create a few combinations so you can test
- Add up to 30 hashtags on each posts
- Keep an eye on the stats, so you can tell what group is working
- rinse, wash, repeat
If you would like my help to decide what #Hashtags to use for your business, I can certainly help.
Full circle digital offers a personalised Hashtag packaged for only $80. Check it out here